Programs

GENERAL ADVERTISING/MARKETING

Whether you are planning a new product launch, aggressively seeking a larger market share or looking to solidify and revitalize an existing branding image SMI puts the wind in your SALES!

Successful brand marketing is defined by consistency of image and message. Creating a memorable and unforgettable image and/or message is what we are all about. SMI presents the next generation of alternative media with a bold new look and feel.

SMI offers the opportunity to take advantage of a medium in an area never before thought possible. Now, an advertisers message can be the only one on the horizon. Unlike traditional static advertising , our mobility delivers advertising messages to people and places intentionally targeted via concerts, festivals, sporting events or any waterside activity where the public and media gather.

Imagine your message seen by millions of Chicago consumers from

• Downtown office/home windows
• Taste of Chicago
• Air and Water Show
• Venetian Night
• Fourth of July celebrations
• Chicago beaches
• Navy Pier
• McCormick Place Trade Shows.

Our plans include 21 hours per week of sailing advertisement on sleek high-performance yachts between Belmont Harbor and McCormick Place. Clients who take the entire season (Memorial Day to Labor day) receive discounted pricing.

Our flexibility allows you to customize your advertising to meet your needs. Programs can run from two weeks to one year depending on your marketing objectives and locations.

Sail Advertising is available in the top US and International markets around the world.

Costs are substantially less than aerial advertising and are based on the limited availability of high performance yachts and crews that are properly designed to execute your wishes. Unlike aerial advertising, your message will be easier to view and will be seen and remembered for a much greater period of time. It can also be positioned wherever large groups of consumers congregate for any reason along the waters edge.

This unique new out door medium works well due to its perfect demographic match with most consumer oriented businesses.

CUSTOM CORPORATE

Our corporate program combines all the benefits of our general advertising program along with the opportunity for VIP's, clients, and private guests to be invited on a soothing sunset or day sail cruise for an agreed upon number of hours each week at an additional fee.

Employees can be easily rewarded as part of a corporate incentive program.

Community recognition could easily be won through this program by providing cruises for local charities and can act as a platform for random consumer give-a-ways that will create life long customers.

This full service program includes the following:

• Captain
• Crew
• Dockage
• Insurance
• Maintenance
• Cleaning
• Fuel
• Management
• Security

 

 

PUBLIC RELATIONS

With the quality, flexibility and mobility of our vibrant Sail Ads, promotional opportunities are endless.

Once consumers see your company's image and message on a vast expanse of sail as it journey's through areas waterways, your company is sure to be among the newest buzz. Other companies will want to get in on the action and consumers will remember your company's image and message.

Generating free unbiased news coverage will be effortless. Newspaper, television, and other traditional media exposed to your vessel will be attracted to "the story".